Social media optimization is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence. Increased communication for organizations creates brand awareness and often, improved customer service. Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
Yammar provides the service to set up and create custom company pages for Facebook, Twitter, LinkedIn and Youtube, other Social Media sites will be covered at a later stage. In most these are charged at £300 each dependant on the customers requirements. For further information please email us.
Small businesses use social media as a promotional technique. Businesses can follow individuals in the local area and advertise specials and deals.
Twitter allows companies to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. Below is an example Twitter page:
Screenshot showing an example of a Twitter Page
Facebook profiles are more detailed than Twitter by allowing a product to be provided with videos, photos, and longer descriptions and reviews. Videos can show when a product can be used as well as how to use it. Facebook promotes a product in real-time and brings customers in. Below is an example company Facebook page:
Screenshot showing an example of a Facebook Page
Blogs allow a product or company to provide longer descriptions of products or services. The longer description can include reasoning and uses. It can include testimonials and can link to and from Facebook, Twitter and many social network and blog pages.
LinkedIn is a professional related networking site that allows companies to create profiles for themselves as well as their business. By using widgets, members can promote their social networking activities, such as Twitter or blog entries of their product pages, onto their LinkedIn profile page. LinkedIn provides its members the opportunity to generate sales leads and business partners. Members can use “Company Pages” in the same way as Facebook pages to allow business owners to promote their products or services and be able to interact with their customers. Below is an example LinkedIn company page:
Screenshot showing an example of a LinkedIn Page
Advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste. Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. YouTube is also known for its viral nature that eventually allow marketers to promote their product for free. Below is an example YouTube page:
Screenshot showing an example of a YouTube Page
- 70% of local businesses use Facebook.
- Google’s search engine is used by 85% of global Internet users every month.
- 62% of adults worldwide now use social media
Social Media In Business:
- 65% of the world’s top companies have an active Twitter profile
- 90% of marketers use social media channels for business, with 93% of these rating social tools as “important”
- 43% of marketers have noticed an improvement in sales due to social campaigns
- The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)
- Social networking is most popular online activity, with 22% of time online spent on channels like Facebook, Twitter and Pinterest
- Social commerce sales should total $9.2 billion by the end of this year and are expected to climb to $14.25 billion in 2013 and $30 billion in 2015
- Some 167 million people will shop online this year, which will increase to 192 million by 2016
- 20% would purchase within a social media site
- 40% of Twitter users regularly search for products via Twitter
- 60% are willing to post about products/services in FB if they get a deal or discount
Small Business Statistics:
- 53% of small businesses are using social media
- 88% believe exposure is the biggest benefit